Artificial intelligence is as future-friendly as it gets.
Learn how we integrated OpenAI into TELUS’ sales workflows for improved operations and brand consistency.


Rapid proof-of-concept

Modern AI integration

Streamlined processes

Brand consistency

Industry-Leading Telecommunications Demands Modern Tech

Artificial Intelligence for business and content creation made giant leaps in the last two years. OpenAI’s ChatGPT emerged as the premier artificial intelligence tool, and the forward-thinking stakeholders at TELUS, a world leader in telecommunications, were excited to explore how it could streamline outgoing communications for their sales teams


OpenAI | ChatGPT | Email Integration | Acro Media

OpenAI & ChatGPT

OpenAI is an artificial intelligence research and deployment company. Their mission is to ensure that artificial general intelligence benefits all of humanity.

ChatGPT is a conversational large language model powered by AI, trained to follow instructions in a given prompt and provide a detailed response.

TELUS’ business operation has a sophisticated user portal system for their sales teams, with dashboards, tools and resources. Improving those tools and streamlining processes is always a priority for the team, and integrating ChatGPT into their sales rep's emails hits both targets.

Acro Commerce specializes in developing integrations that enhance business efficiency.

Proving The Concept. Fast.

To test this innovative idea, the TELUS team came to Acro Commerce with some very specific requirements.

  • Integrate ChatGPT into their email generation tool for their sales reps.
  • Ability to customize the product data the emails reference.
  • Generate email responses based on the product data.
  • Build a proof of concept in two weeks to provide to stakeholders.

In addition, they asked for the option to change/tweak the AI response with additional prompts. 

How We Did It

Case Study | TELUS | AI Email Integration Proof of Concept | Acro Media

First, Acro’s development team created a net-new integration for the TELUS system with OpenAI’s API. 

From there:

  • We created functionality to add and edit product data used in the email templates.
  • Preset email prompts based on the sales rep's needs (e.g., a prospect’s or client’s life cycle stage).
  • Built-in functionality that could allow sales reps to add extra prompts to the AI generator if the automated response needs adjusting.

Our team demonstrated the proof of concept to the project leaders within the two-week deadline to rave reviews. The POC is currently being shown to stakeholders company-wide to approve further budget that will extend this operational upgrade to all relevant business areas.

Improving Operational Efficiency with Integrations for Cutting-Edge Technology

Integrations bring possibilities to life for your team:

  • The power of automation.
  • Consistent, branded messaging for outreach.
  • Enhance performance through microservices and API connections.
  • Leverage customer and prospect information to its fullest.

Application programming interfaces, or APIs, are the cornerstones of great integrations. Building APIs is one of Acro Commerce’s core specialties. We can custom-build solutions to integrate with your unique proprietary tools.

Want to learn more about integrating AI into your business? Contact us today.