Artificial Intelligence
We Prepare Your Systems So AI Actually Works
Artificial Intelligence has serious potential to bring order and efficiency to your B2B business. But also chaos and disruption.
We help manufacturers and B2B merchants prepare their operations first, so when you enable AI, it amplifies what works instead of breaking what doesn’t.
| Video: The issue isn’t whether you’re using AI… It’s what you’re plugging it into. Add AI to bad data and broken workflows, and everything buckles faster. Which is why cleanup has to come first.” — Jace Anderson, VP of Sales at Acro Commerce Download: Get our cheat sheet |
AI-enabled systems like these
Clients who planned system optimizations before enabling AI.
Trusted by Industry Leaders
“Acro's role in creating the API for use with our new AI chatbot has been critical in aiding its overall knowledge base. This partnership always gives me confidence that we can adapt and evolve our technology to meet any future needs at Northern Health.”
— Darren Smit, Regional Manager, Web, Intranet and Design, Northern Health
Challenges
What too many B2B merchants realize too late
Most AI pilots don’t scale
Only 23% of companies report a significant bottom-line impact from AI.
— McKinsey & Co., The State of AI in 2023
AI fails without clean data
More than 70% of executives say data quality is the top barrier to scaling AI.
— McKinsey & Co., The State of AI in 2023
Automating a flawed process will only magnify its problems
Automation amplifies broken processes and bad data. The cost of poor data quality alone averages $12.9M annually among organizations.
— Gartner, Data Quality: Best Practices for Accurate Insights
Weak foundations block ROI
B2B merchants struggle to scale AI because of fragmented processes and a lack of integration across systems.
— Deloitte, State of AI in the Enterprise, 5th Edition
Results
What AI enablement makes possible
Lift in average order value and a tangible cross-sell.
The prevention of silent margin erosion.
Precision inventory management with minimal human intervention.
Higher conversion and fewer service calls.
"Discovery & Strategy gave us the clarity we needed to set Northern Health’s AI project up for success. By aligning priorities first, we could design the right API integration to help power their chatbot knowledge base. This groundwork helped give Northern Health confidence in the platform’s future adaptability."
— Charlee Eason, Acro Commerce Account Manager for Northern Health
Ready to use AI where it counts?
Through our Discovery & Strategy framework, we identify which processes are ready for AI, where cleanup is required, and how to measure the impact.
The result is a build-ready roadmap that avoids wasted spend and delivers business value.
What we offer
AI Enablement that fits your business
Every business is different. That's why we:
- Map current data flows and remove duplication
- Identify processes that benefit most from automation
- Design workflows where AI adds measurable value
- Ensure ERP and commerce remain the core system of record
- Deliver a roadmap that prevents AI from accelerating bad handoffs
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Artificial Intelligence Enablement
Frequently Asked Questions
Why can't we just plug an AI tool into our current website?
Because AI is only as smart as your data. If you feed unstructured data or "dirty" ERP records into a model, you get hallucinations. We focus on creating AI-ready data. This means normalizing your product specs, attributes, and pricing structures so that AI tools can actually read, understand, and use them to drive sales.
How does AI help us manage a massive product catalog?
We implement LLM-friendly content workflows. Instead of writing thousands of descriptions by hand, we configure AI agents to generate rich, unique SEO and product descriptions directly from your technical data. This captures more search traffic and ensures every SKU has a compelling sales pitch without hiring an army of copywriters.
Can AI actually increase B2B sales, or is it just a gimmick?
It drives measurable revenue. We build engines for predictive reorder and smart upsell. By analyzing your customer's purchase history, the AI predicts when they are running low on stock and proactively prompts them to reorder. It also suggests complementary items (e.g., "Customers who bought this bolt also bought this washer") based on real operational data.
Will an AI chatbot frustrate our customers?
Not if it is connected to your data. Generic bots fail because they don't know your business. We deploy sales selection and live service bots that are trained on your specific catalog and inventory. They can instantly answer "Do you have stock of X?" or "Where is my invoice?", resolving 80% of routine queries so your humans can handle the complex ones.
How do we prevent AI from leaking our private pricing or data?
We build systems with strict guardrails. We use architectures (like RAG - Retrieval-Augmented Generation) that reference your data securely without training public models on it. This ensures your contract pricing and proprietary formulas remain private, while still getting the intelligence benefits of the Large Language Model.
Does this work if our data is locked in an old ERP?
Yes. The biggest barrier to AI is siloed / inaccessible data. Our integration layer unlocks this. We build the pipelines that extract, clean, and format your ERP data, making it accessible to modern AI tools. We turn your legacy "black box" into a clean data source that fuels your digital growth.
Ready to get started?
It's time to build the foundation that AI needs.
With the right plan, artificial intelligence delivers measurable results, boosting revenue, protecting margins, and providing customers with the clarity they expect.