Why Customer Experience Will Define Who Wins Next

The B2B buyer experience matters more than ever. Not only from a customer's perspective, but also from an operational standpoint. Having a curated commerce ability combined with a connected ERP allows you to meet many stakeholders’ needs:

Procurement teams require real-time inventory and pricing information.
Customer reorders need to be quick, mobile, and self-service.
Large accounts expect tailored flows, not one-size-fits-all ordering.

With a robust ERP, such as Acumatica, powering the connected data and a composable, future-ready website delivering a world-class digital experience, custom adoption and a competitive edge follow.

Make Your ERP Investment Pay Off

WM Synergy and Acro Commerce are aligned on making the connected, desired customer experience and operational efficiency that manufacturers need a reality.

WM Synergy helps manufacturers and distributors implement Acumatica Cloud ERP to fit their unique operational needs.
Acro Commerce builds flexible digital commerce layers that connect directly to any system, providing B2B customers with the intuitive experiences they expect.

Together, we help mid-market manufacturers:

Build customer portals that reflect how their clients buy.
Reduce email-based support by connecting the frontend user experience to real ERP data.
Eliminate friction in quoting, reordering, and approval workflows.

Manufacturers should not wait for roadmap changes or market trends to settle. Now is the time to align operational systems with digital experiences that reduce friction, improve loyalty, and unlock new revenue streams.

The next frontier is not just digital - it is how digital feels to your customer.

A modern frontend backed by a powerful ERP is no longer a luxury. It is the minimum expectation from buyers who are accustomed to intuitive, fast, flexible experiences in every other part of their lives.

When companies invest in ERP without updating the experience layer, they leave value on the table. They digitize their systems but not their relationships.

Your ERP strategy is a foundation. But your digital experience strategy is the differentiator.

What Does This Mean for Growth in 2025?

Vista Equity Partners’ acquisition signals that Acumatica is entering a new phase of scale. That means increased visibility, accelerated roadmap execution, and more pressure on mid-market companies to modernize.

For manufacturers, this is the time to align ERP strategy with customer expectations. Those who deliver fast, intuitive digital experiences will grow faster, retain more customers, and be harder to replace.

If you're planning your next move with Acumatica, ensure your digital channel is part of the conversation. Experience is not an add-on. It is a growth lever.