Posted in Digital Transformation, Headless Commerce, Software & Development
December 28, 2023
GESSO
Ten+ Reasons to Choose a Headless Architecture Accelerator
Headless ecommerce architecture is the fast, modern and flexible launchpad for direct-to-market strategies for B2B manufacturers.
Headless architecture represents more than just a technical solution. It’s a gateway to new forms of interaction, creativity, and customer engagement.
By separating backend operations from frontend experiences, manufacturers are free to create the ideal digital story that resonates with individual customers while overcoming the complexities of choosing platforms and navigating compatibility issues. Manufacturers can now create the ideal buying experience for their complex products and services.
The best way to transform your current technical setup into a headless one is to use Acro’s agile processes alongside our innovative accelerator, Gesso.
Acro Commerce’s head for headless ecommerce.
Gesso is a sophisticated commerce frontend framework meticulously designed to streamline the process of developing, deploying, and managing headless commerce architecture. It significantly minimizes the time-to-market, complexity and investment involved in implementing headless commerce solutions.
It includes native integrations to BigCommerce, Shopify, Drupal Commerce, Acumatica, Drupal, and Storyblok, as well as the capability to connect to other best-in-breed platforms for the ideal tech stack, built to your exact business needs.
We have tailored Gesso to empower users without technical expertise to build engaging content and commerce experiences within an architecture designed for adaptability and scalability for future innovation.
Benefits of a Headless Architecture Accelerator
Gesso’s advanced framework offers a myriad of benefits for B2B Manufacturers.
Quick time-to-market — Launching a website using Gesso and its native integrations is faster than traditional development methods, which can take months.
Build ideal customer experiences — Gesso’s components are crafted with UX best practices and are fully customizable for building your brand, ensuring an industry-leading user experience.
Your brand, your way — Gesso's design system guarantees brand consistency and time-to-market advantages for all digital channels that leverage it.
Built for fast, iterative improvement — Gesso enables parallel front and back-end work, allowing for optimized teams to do agile development.
Flexible technology — Gesso is composable and technology-agnostic, allowing the replacement of any part, including the presentation layer, without downtime or system-wide changes.
Future-proofing — Get the agility of choosing best-in-breed AND best-of-need systems and services without being tied to a specific technology, ensuring agility and seamless integration with the latest platforms.
Reduced technical support — Non-tech users can edit the website's appearance, including key pages like products and categories, without backend developer support. Gesso allows marketers to build unique customer experiences through robust CMS functionality.
Rapid proof-of-concept — Need prototypes or proof of concept (POC) to adopt new functionality, interfaces, promotions or changes in the business model? Gesso can get you there fast.
Accelerated integrations — Gesso simplifies inter-platform communication, reducing integration time with various systems, such as marketing, accounting, ERP, PIM, and CRMs.
Multiple brands or locations — Enterprises can quickly spin up multisite, multi-experience, and multi-region instances for different brands, storefronts, or employee portals using Gesso.
Multichannel — Gesso allows independent customization of social media, mobile apps, IoT devices, third-party marketplaces, and traditional website frontends without affecting the backend.
Gesso: Bringing It All Together Online
These benefits are just the beginning of what a B2B manufacturing enterprise can realize with a headless architecture setup. By integrating your operational systems, streamlining processes and future-proofing your tech stack, Gesso improves scalability and sets the foundation for a composable tech stack where you are free to choose the platforms that best suit your exact business needs.
Gain the competitive advantage you need and the flexibility you want.
To learn how Gesso makes this happen for businesses like yours, reach out to our team using the form below.
Editor’s note
This article was originally published on December 28, 2023. It has been updated for accuracy and freshness.