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Gesso: Ecommerce Acceleration for B2B, D2C & Manufacturing | Acro Commerce
Laura Meshen | Content Marketing Specialist | Acro Commerce
By Laura Meshen

Content Marketing Specialist


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January 22, 2024

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Gesso: Accelerating Ecommerce for B2B, D2C & Manufacturing | Article

INTRODUCING GESSO

Accelerating Headless Ecommerce for B2B, D2C and Manufacturing

Gesso is Acro Commerce’s accelerated solution to headless commerce, making it faster to change the face of your business online.


What is Gesso?

Acro Commerce has developed a way to combine the most critical systems of your operations, including commerce, CMS, ERP and more. By using a world-class framework of technologies, we call Gesso, we are able to integrate your business in new ways, improving efficiency while helping to build a better experience for your customers online.


Gesso - Digital Commerce Accelerator | Acro Commerce

“Gesso represents more than just a technical solution. It's a gateway to new forms of interaction, creativity, and customer engagement. By separating backend operations from frontend experiences, manufacturers can create the ideal digital story that resonates with individual customers while overcoming the complexities of choosing platforms and navigating compatibility issues. Manufacturers can now quickly create the ideal buying experience that fits their complex products and services.”

Shae Inglis, CEO, Acro Commerce


Bringing Your Critical Systems Together 

Gesso is designed to help get around the headaches of direct platform integrations and remove the burden of being handcuffed by monolithic platform constraints.

Built for Today, Tomorrow & The Next Decade

Gesso is technology agnostic and can integrate any platform. Designed to work with even the oldest legacy systems, our framework is also designed to work with whatever new tech may pop up in the future, without limitations.

Fast, Extensible & Efficient

With Gesso, you can build ideal customer journeys for any digital channel and get your message to market in record time while keeping your content and marketing up-to-date. The best part: you can do it all without relying on day-to-day developers.  


Powerful Partners: Making B2B Commerce Better

Digital transformation for B2B Manufacturers is about more than ecommerce capabilities. According to The State of Composable Commerce 2023, 31% of companies surveyed use a content management system (CMS), with 30% also relying heavily on an Enterprise Resource Planning (ERP) system. 

Gesso Strategic Partnerships Network Overview | Acro Commerce

 

 

This reliance on these critical platforms is exactly why Gesso’s partnership network included the likes of Acumatica, Drupal and Storyblok. Our goal with these carefully selected partners is to provide the core systems a B2B manufacturer needs to meet their business and customer experience objectives successfully.


We help B2B, D2C and Manufacturing businesses tackle the challenges of

  • Shifting outdated traditional sales to digital experiences
  • Integrating new and legacy operational platforms
  • Future-proofing with best-in-class and best-of-need solutions

We are an agency specializing in ecommerce for manufacturing and B2B organizations. We architect and tailor solutions to reduce time-to-market, complexity and costs for manufacturers looking to go direct-to-market or offer self-serve functionality while working with an Agile framework.


Ready to learn more about the future of B2B ecommerce capabilities and digitally transform your business?

Use the form below to contact our team and learn how Gesso and Acro Commerce can transform your business online.

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