


Posted in Digital Commerce, Digital Transformation, Headless Commerce
February 8, 2024
JANUARY 2024 - LAS VEGAS
Acumatica Summit Recap
Acro Commerce made waves with our vision for the future of online selling and strategic partnerships. With leadership from the dynamic duo of CEO Shae Inglis and COO Stephen Netzlaw, they unveiled how a headless commerce approach can redefine market entry.
Acro Commerce brought a strong team down to Las Vegas for our first (of many) Acumatica Summits.
The CEO/COO super team, Shae Inglis and Stephen Netzlaw led the charge, supported by a robust business development lineup including Greg Foster, Jeff Schaffner, and Jared Seitz. Completing the team, Kyle Zwaagstra represented our commitment to strategic partnerships.

Highlights from the 2024 Acumatica Summit
The Headless Panel
Shae hit the stage to educate a room of value-added resellers (VARs) and manufacturers about the key features and benefits of taking a headless approach to your technical architecture. The event was well attended, and the crowd was engaged in a topic that can be daunting.
The message was clear: when manufacturers want to sell online, using a headless accelerator like Gesso is the best way to reduce time-to-market, complexity and cost.
Partnerships: We’re Better Together
Through various lunches, happy hours, and conference floor networking, we were able to meet many amazing VARs who are seeing the same thing that we are.
When we work together and leverage each other's expertise in ERP and ecommerce, we can tackle the challenges our customers face exponentially better than we can working alone.
Seeing the message resonate so deeply with these VARs has us incredibly excited to get to work.
Business Development
Influenced by Shae’s headless presentation, VAR referrals, and organic conversations, the booth saw significant engagement.
Customers grasp that the journey to selling online with Acumatica ties in closely with the broader tech stack and user experience. Our role as experts at the conference allowed us dedicated time with each VAR or prospect, enabling clear communication and clarification of our unique approach. This not only fostered meaningful discussions but also strategically positioned us for potential collaborations.
What’s Next
Looking ahead, we're already anticipating next year’s Acumatica Summit, where we can continue to share our expertise, foster meaningful partnerships, and contribute to the ongoing growth of our industry. Until then, thanks for being a part of our journey and stay tuned for more exciting updates.
Where can you see our team in person next?
Sign up for our monthly newsletter, and we will let you know!