By Laura Meshen
Posted in
May 18, 2022
Digital Commerce Solutions For Better Membership Engagement | Article
Digital Commerce Solutions For Better Membership Engagement
Membership organizations and associations are under increasing pressure to deliver services and experiences that online users have come to expect. This means prioritizing their digital transformation and improving digital-first assets.
Creating a robust online presence with engaging customer experiences, simplified navigation, increased security and effortless conversion methods. These organizations often run on strict margins, so they need a technology partner to develop solutions with budgets and timelines in mind.
METRIN – MEMBERSHIP SALES FOR SKINCARE
A look at how Acro Commerce developed an ecommerce site that improved functionality for a unique set of members and a flexible backend that streamlined accounting and fulfillment operations.
Benefits of a leading digital experience platform
Powerful content management. Increased engagement.
The power of a truly robust and flexible content management system allows
- A centralized content repository that simplifies how to manage and distribute large amounts of content to members and staff.
- The ability to serve various markets/chapters with regional sub-sites without repeating the effort.
- The brand story is to be told and elevated through interactive content elements, reminding members of the value.
Explore our content management system solutions >
Simplified user experience. Easier conversions.
Use visual storytelling to intuitively lead your users to the end goals:
- Streamline membership registrations through self-serve functionality.
- Highlight your offerings (events, courses, downloadable content, donations) to increase engagement.
- Enhance user accessibility by adopting ethical UX design.
Explore our experience design services >
Full control of data. Greater security.
Unified data management solutions give organizations:
- Ownership of their data to ensure the security of their members' information.
- The opportunity to leverage business and customer intelligence to create a better overall experience.
- The ability to streamline workflows with automated processes through connected databases.
Explore our data management solutions >
Supporting the needs of your franchise and membership networks is paramount. Meeting those needs efficiently takes digital solutions.
The right digital solution for your business takes your entire ecosystem into consideration and builds for the future. Our work with Metrin Skincare showcases how we can build a flexible and versatile ecommerce solution that supports the unique needs of a franchise membership and wholesale distributor network, that includes the customer and the sales teams.
Build a plan for successful digital transformation.
GET READY TO EVOLVE
Learn about our discovery & strategy services
- Identify the gaps, and make plans to close them.
- Uncover the technical, business and customer specs.
- Define scope and budget.
- Expert guided experience through platform selection.
- Discover your ideal architecture.
- Come away with a blueprint to build your foundation.
If your membership organization is looking to the future and recognizing the need for digital commerce and transformation, partnering with an agency that can solve your complex ecommerce needs using best-in-class design and technology is a good action plan.
Alternatively, if your organization is not quite there or not sure where to start, we are more than happy to have a call and help answer any questions you may have. Do not hesitate to reach out; there is no obligation, and we are happy to help.
