Posted in Digital Commerce, Experience Design
November 23, 2023
Commerce Talk
Why Digital Experience is Critical For B2B
Your online customers want more than just a website. Jared discusses the importance of digital user experience for businesses that want to excel online.
From visiting a website through to checkout and payment, every step in a user’s online experience shapes their perception of your business and brand. Take a quick minute and listen while Jared makes some great points about what a modern website user expects and how to live up to that expectation.
Transcript
Hey there, it's Jared with another Commerce Talk video.
I've been thinking it might be time we addressed the elephant in ecommerce. And that's: the last digital experience a user has is the same one they expect to have the next time.
Understanding this is critical to ecommerce success, especially for B2B.
All the way through to checkout, each step shapes their perception of your business and brand. It's about being consistent and building trust.
That doesn't mean you should avoid innovation, though. Upgrading your customer’s online experience without disrupting what they've come to rely on comes down to prioritizing their feedback.
You can have a winning marketing strategy based on a million data points, but nothing will be as pivotal as listening to your customer’s wish list. Consistency, trust and responding to newly identified needs - these are the keys to building strong, lasting relationships with B2B buyers.
Hey, because just like an elephant, they won't forget the experience you and your team provide.
This is Jared from Acro Commerce. Thanks for tuning in.
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