Benefits of Implementing The Correct Commerce Architecture

What do we mean by commerce architecture? And why is it important? How does putting the correct setup in place at the right time make a difference to your business?

What does the term “commerce architecture” mean?

Simply put, commerce architecture is how your company organizes its ecommerce platform and how it works with other applications or platforms that the company uses daily.

Our ebook, Understanding The Three Approaches To Digital Commerce Architecture, is an excellent resource for learning how your company could set up or transform your technical infrastructure.

The consequence of an incorrect commerce architecture

Depending on where you are in your business life cycle, your technical setup can have disastrous results if chosen incorrectly.

Common symptoms of an incorrect commerce architecture:

Disconnected data, resulting in swivel chair processes (inefficient and labour-intensive)
Inability to scale with growth, leading to the need to change platforms
Lack of integrations and features, increasing development cost to get the functionality you need

Mike Hubbard wrote a great piece on the consequence of incorrect commerce architecture. To learn more, read it here.

How does the right commerce architecture help my business?

Implementing the correct commerce setup at the right time can benefit your organization in many ways.

Enhanced customer experience
Develop personalized, narrative-driven customer journeys to drive purchases, increase brand loyalty, and maximize customer lifetime value.
Marketing freedom
Reach your customers everywhere they are through synchronized sales & marketing strategies across social media, 3rd party marketplaces, in-store, events, and online.
Innovative & adaptable technology
Stay at the forefront of your industry with the freedom to adopt or adapt new tools & software quickly and effectively.
Market flexibility
Generate more revenue by leveraging your tech stack to foster new business models while maintaining stable growth.
Effective scalability
Integrate your business systems for more robust workflow automation, increasing efficiency and decreasing manual processes. Minimizing growth in staff and resources while continuing to grow revenue will ultimately improve your bottom line.

Implementing the correct commerce architecture can help businesses operate more efficiently and effectively while providing a better experience for customers, employees and partners.

Ready to start getting the most out of your operational infrastructure?

Fill on our contact form below, and our team of experts will reach out right away. Or, take our quiz to find out which setup best suits your organization.