INTERNATIONALIZATION FOR MEDICAL
Global expansion. Single-source architecture.
Headless, multi-site strategies that support numerous languages, currencies, and location-specific products.
This is the edge for the medical instrument and supply industry.
Reach your goals
For medical manufacturers, exciting opportunities await in global expansion and new digital channels using multi-language, multi-currency and multi-domain strategies. Where existing markets may have become saturated, these internationalization strategies can help you find new sources of revenue on foreign soil.
Building a blueprint for entering international markets starts with your tech. Creating the technical architecture that enables location-based services allows for seamless language, currency and tax table translations. This is what it takes to scale your medical manufacturing or medical instrument and supply company globally.
Market expansion that makes you look like a local.
Service your customers where they live, talk their language and use their local currency.
- Open up new revenue streams through international channels.
- Connect financial operations through a centralized platform.
- Gain market share without leaving your headquarters.
Internationalization
Technology has made it relatively easy for medical manufacturers to expand to new markets.
Custom-built, tailor-made digital experiences speak directly and seamlessly to your targets in different countries, languages and cultures. These digital properties are more than ecommerce, they are the digital backbone of your sales channels. They are the tools your overseas sales reps use to connect with headquarters as well as portals and sites that your customers use for product research.
Creating a unified architecture that streamlines context and meaning is a key to delivering content that speaks to your client in the way they know and understand. It needs to be an integral part of the design process when thinking about building new digital properties for global markets.
Grow your presence in global markets through localized site content, marketplaces, currency options, payment gateways and sales channels. Display local currencies and payment options to give your users the confidence to purchase. Refine your content by region, while maintaining your brand, voice and unique experience across all properties.
Barcodes Talk Case Study
A decoupled infrastructure allows for multiple language frontend sites while leveraging a centralized backend to streamline operational processes. Consistent user experiences across international sites allows for brand continuity and scalable growth.
Taking your brand global, with consistency.
Speak every language, like a local. Marketers, push international expansion forward and keep your brand image on point.
- Adapt your products to serve your global customers, not your marketing tools.
- Reach your customers in their preferred language.
- Personalize customer journeys.
- Produce content once, and distribute it across your international channels with the click of a button.
Centralized tech, international opportunities.
Internationalization can mean all your typical tech problems, multiplied. Building a globally sound architecture and plan that can support the company’s expansion vision starts with IT.
- Localized data, pricing, catalogues, currency and control.
- Accurate tax rate calculation on the fly.
- Provide data, analytics and system monitoring per region.
- Centralize security and descope risk.
Internationalization for medical manufacturing
Building localized digital commerce experiences for your global medical instrument and supply customer is the key to strong internationalization. It will allow you to grow your company through technology and automation solutions that enable you to sell your products across the globe into new channels and markets without needing a physical presence in those areas.
Digital commerce built for internationalization means being able to provide specialized content for location-specific markets, so clients and prospects can get to know you on their terms. It enables on-the-ground sales teams instant access to product catalogues, account-specific pricing and tools to create quotes or orders faster.
What internationalization looks like to your medical manufacturing clients with React frameworks:
- Localized content and conversion tools: Your unique, branded site experience, with translated, localized content, pushed to the proper geographies that empower local customers, prospects and sales teams with region-specific growth and conversion tools.
- Localized currency and payment options: A location-specific version of your home site, that displays currency, transactions and settlements so that your clients can pay in their currency and with their specific account-linked payment terms.
- Localized catalogues and pricing: Customized product catalogues, pricing and promotions for your target regions — because the strategy that works domestically isn’t always what wins around the world.
Let's talk about your project
No matter what stage you are in, we would love to talk to you about your project. No pressure, no obligation, just straight talk and helpful insight.