ACROCAST Deep Dive

B2B is More Than Ecommerce - It's the Entire Customer Experience

AcroCast Deep Dive, where we delve into the strategies that drive success in the digital B2B landscape.

In this episode, we explore the crucial distinction between simple ecommerce and the complex reality of Business-to-Business (B2B) commerce online. If you've ever thought B2B online sales are just like retail with a "one-click checkout," this discussion will challenge that perception.

Many manufacturers struggle with disconnected systems, slow approvals, and manual data entry, even after investing in digital tools. This isn't just about making minor improvements; it's about making significant, fundamental changes to how a business works.

We'll explain the difference between Digital Transformation (a complete overhaul of how a business operates) and Digital Optimization (improving existing processes and systems).

True digitization means systems like ERP, CRM, PLM, and online portals all work together seamlessly. We'll show you an example of a U.S. steel framing company that utilized a unified digital system to enhance operations and minimize errors.