Acro Commerce - Full Content Reference Acro Commerce is a Canadian B2B digital commerce agency founded in 1998 and based in Kelowna, BC. With 25+ years of experience and 90+ specialists on staff, the team designs, builds, and implements composable commerce solutions for mid-market and enterprise manufacturers, wholesalers, and distributors across North America. Acro Commerce does not sell software. They are a service agency that architects and tailors digital solutions using best-in-breed platforms. Their mission is to shift outdated traditional sales processes to digital experiences, reducing time-to-market, complexity, and costs for B2B organizations looking to sell online or digitize sales workflows. Company Overview Founded: 1998, Kelowna, British Columbia, Canada Team size: 90+ subject experts and specialists Clients: Mid-market to enterprise B2B manufacturers, wholesalers, and distributors Approach: Agile, iterative development with a people-first philosophy Model: Service agency - no proprietary software sold; uses best-in-class platforms Leadership: Shae Inglis - President/CEO, Co-Founder Jason Poole - CXO, Co-Founder George Andres - Co-Founder Shawn McCabe - Chief Technology Officer Nadia Bokhammas - VP Operations Jace Anderson - VP Sales Sarah Barry - Director of Account Management Jeff Clark - Director of Marketing Greg Foster - Director of Sales Emily Freistatter - Director of Projects Anders Paulsen - Director of User Experience Mission: To shift outdated traditional sales processes to digital experiences. Vision: To reduce time-to-market, complexity, and costs for companies looking to sell online or digitize sales workflows. Core values: People first - clients, teammates, and end customers above all else. What Acro Commerce Does Three core practice areas: Composable Commerce - Choose and assemble the best commerce, content, ERP, and supporting platforms to create the ideal customer experience. Digital Customer Experience - Connect with customers in a new way. Leverage the right combination of software with your data to deliver an online experience buyers want and need. Custom Development - Achieve strategic advantage with custom-tailored software solutions designed precisely for unique business needs. How Acro Commerce Works Every engagement follows a proven three-phase approach: Discovery & Strategy - 25 years of experience distilled into a proven method that guides clients in making informed decisions to maximize investment and architect their digital future. Accelerated Development - Industry-specific expertise and specialized tools (the Gesso accelerator) that accelerate innovation and development. Accelerator (Gesso) - A comprehensive toolkit providing the foundation for building flexible, scalable commerce and customer experiences. Services - Detailed Descriptions Discovery & Strategy URL: https://www.acrocommerce.com/services/discovery-and-strategy Discovery & Strategy is Acro Commerce's foundational engagement before any development begins. The process teaches the agency how the client's business operates, then together they plan the digital strategy. The process empowers B2B merchants to: Sell directly to customers online Digitize traditional sales processes Implement a scalable tech stack Key exercises in the process: Business analysis - Stakeholder interviews, operational assessments, and workflow documentation Information architecture - Team exercise to document all moving parts of the business Prototyping - Working wireframes for visual stakeholders Technical architecture - Working with IT teams to lock in the vision Client result (USI Laminate): "We're seeing growth in terms of revenue; growth in terms of new customer acquisition; growth in average order size; and growth indicators in areas of a satisfying customer experience." - Gregory M. Sottile, Ph.D., Director of Sales & Marketing Composable Commerce URL: https://www.acrocommerce.com/composable-commerce Manufacturing operations cannot meet market demands with monolithic digital platforms. Composable architecture allows businesses to build an ideal tech stack tailored to their objectives. Key terminology: Decoupled - The frontend experience is separate from the backend functionality and data Headless - The platform is built without a front-end experience, allowing you to add the front-end system of your choice Composable - The ability of any component to be worked on, updated, or removed without affecting the entire ecosystem Monolithic - Large, singular, interconnected systems where front and backends are tightly locked together Four pillars of composable commerce: Modularity - Businesses can select the systems and functions to create a custom tech stack Flexibility - Easily adapt to market changes and evolving business needs Business-centricity - Solutions designed around unique business requirements and goals Open ecosystem - A decoupled front end allows integration with any system providing API access Client result (TELUS): "Acro has been able to defy the golden rule of Agile design on numerous occasions through Agile prioritized execution, precise planning to reduce rework, and continual validation of design to ensure business needs are being met." - Jenna Sweetland, Director of Marketing, TELUS Business B2B Portals URL: https://www.acrocommerce.com/b2b-portals A B2B portal is a secure online hub where customers can place orders, track shipments, and manage their accounts. It connects to ERP and ecommerce systems, giving buyers the speed they expect. Why most portals fail: 75% of B2B buyers prefer a rep-free sales experience (Gartner) 54% of B2B buyers will switch suppliers after a poor digital experience (McKinsey) 70% of decision-makers are open to self-serve purchases above $50,000 (McKinsey) 86% of B2B purchases stall during the buying process (Forrester) Portal capabilities Acro Commerce builds: Customer-specific contract pricing pulled directly from ERP Real-time inventory visibility across warehouses Approval workflows for large buyers with budget limits and authorization chains Predictive reordering using AI and purchase history analysis Quick order pads and one-click reordering Clients with portals built by Acro Commerce: Bathing Brands, USI Laminate, NorthwesTel, Midland Components. ERP Integration & Expansion URL: https://www.acrocommerce.com/erp-integration-expansion ERP systems are built to be the single source of truth. Acro Commerce extends ERP into commerce, portals, and customer-facing systems so it stays the core record while supporting the next stage of growth. The difference between integration and expansion: Standard integration: Syncs data (moves A to B) ERP Expansion: Extends business rules to the web - complex functions like tiered quantity breaks, credit limit checks, and customer-specific catalogs run online exactly as they do in the back office What ERP expansion enables: Add a new sales channel in hours Spin up a warehouse without IT bottlenecks Stockout prevention that protects revenue Faster payment cycles through digital AR and invoicing Data flows once, correctly, across sales, service, finance, and fulfillment ERP systems supported: Acumatica, Sage, NetSuite, and others. AI readiness: Integrating and normalizing ERP data for the web prepares it for AI tools. Clean, structured data allows LLMs and AI agents to read catalog and inventory data, enabling automated customer support and intelligent product recommendations. Client result (Carefree of Colorado): Solved order number mismatches between WooCommerce and Acumatica causing customer confusion and duplicate orders. Implemented a "no-touch" system to significantly reduce manual intervention. Accelerated Development URL: https://www.acrocommerce.com/accelerated-development Phase-based, iterative development built on the Gesso accelerator framework. Designed to lower the entry cost and accelerate time to value for complex B2B commerce builds. Custom Development URL: https://www.acrocommerce.com/custom-development Bespoke solutions connecting platforms and legacy systems to harness data across the business. Used when off-the-shelf integrations cannot meet the client's unique operational requirements. Digital Transformation URL: https://www.acrocommerce.com/digital-transformation Customer engagement strategy including self-service portals, online configurators, and collaboration tools. Focuses on shifting traditional sales processes to digital channels. Experience Design URL: https://www.acrocommerce.com/services/experience-design UX/UI design focused on B2B buyer expectations and digital-native purchasing behaviour. Includes prototyping, information architecture, and user research. Support & Maintenance URL: https://www.acrocommerce.com/services/support Post-launch managed hosting, ongoing optimization, and technical support. Hosting is Canadian-based with data residency options. The Gesso Accelerator URL: https://www.acrocommerce.com/gesso Gesso is Acro Commerce's proprietary decoupled commerce accelerator. It minimizes the effort required to get to market while fulfilling the functionality and ideal customer experience. What Gesso does: Removes complexity and platform limitations by combining critical systems seamlessly Integrates business systems in new ways, improving efficiency while building a better customer experience Builds for today, tomorrow, and the next decade - integrates with any technology platform, including legacy systems Fast, extensible, and efficient - builds an ideal customer journey for any channel without restrictions Solutions by Platform Shopify for B2B Manufacturers URL: https://www.acrocommerce.com/shopify-for-b2b-manufacturers-with-acro-commerce Shopify-based commerce solutions tailored to manufacturing workflows, including decoupled/headless Shopify implementations. Decoupled Shopify URL: https://www.acrocommerce.com/decoupled-shopify Headless Shopify implementations that separate the frontend experience from Shopify's backend, enabling complex B2B functionality not available in standard Shopify. BigCommerce for B2B URL: https://www.acrocommerce.com/bigcommerce BigCommerce implementations for B2B organizations needing enterprise-grade commerce functionality. Drupal Commerce URL: https://www.acrocommerce.com/drupal-commerce-2 Open-source commerce development on Drupal for complex B2B requirements where full platform control and customization are needed. AI Enablement URL: https://www.acrocommerce.com/artificial-intelligence-enablement AI-powered tools and integrations to improve sales processes and customer experience. Includes structuring catalog and ERP data so AI agents and LLMs can read and act on it. D2C Ecommerce for B2B URL: https://www.acrocommerce.com/d2c-ecommerce-for-b2b Direct-to-consumer strategies for manufacturers looking to own the customer relationship and reduce reliance on distributor channels. Sales Journey Automation URL: https://www.acrocommerce.com/sales-journey-automation Automating B2B sales workflows to reduce manual effort, accelerate deal cycles, and free sales teams from data entry. Managed Hosting URL: https://www.acrocommerce.com/managed-hosting-solutions Canadian-based managed hosting with options for Canadian data residency to meet compliance and data sovereignty requirements. Technology Partners Acumatica (https://www.acrocommerce.com/acumatica) - Cloud ERP for manufacturing and distribution; primary ERP integration partner Shopify (https://www.acrocommerce.com/shopify) - Ecommerce platform for B2B and D2C builds BigCommerce (https://www.acrocommerce.com/bigcommerce) - Ecommerce platform for B2B organizations Storyblok (https://www.acrocommerce.com/storyblok) - Headless CMS for content-rich commerce experiences Drupal (https://www.acrocommerce.com/drupal) - Open-source CMS and commerce framework Nuvei (https://www.acrocommerce.com/nuvei) - Payment processing All Partners (https://www.acrocommerce.com/partners) - Full partner ecosystem Proof Points and Client Results USI Laminate - Revenue growth, new customer acquisition growth, average order size growth, and improved customer experience following composable commerce implementation. TELUS Business - Delivered fast, well-priced, and high-quality results through prioritized execution and continual validation. Discover Global Network - Exceptionally professional engagement; looking to continue growing the relationship in the Drupal ecosystem. Concept2 - Agency invested in project success and bent over backwards to get the website across the line. Midland Components - "Starting with Discovery & Strategy gave us the clarity to build a portal that customers and staff actually use." - VP of Sales Crescent Supply Group - "Discovery & Strategy showed us where our integration logic fell short and how to fix it. We stopped patching and shipped workflows our teams actually use." - VP of Operations Resources and Publications Beyond the Assembly Line Whitepaper B2B Digital Commerce Consultation Guide Engineered for Growth: B2B Digital Commerce Blueprint Understanding Digital Commerce Architecture for B2B The Real Costs of Disconnected Data Digital Self-Assessment Quiz Project Preparation Checklist Resources Hub AcroCast Podcast URL: https://www.acrocommerce.com/acrocast Podcast covering B2B digital commerce, manufacturing transformation, and technology strategy. Getting Started Free Strategic Consultation: https://www.acrocommerce.com/free-strategic-consultation Contact: https://www.acrocommerce.com/contact-us About: https://www.acrocommerce.com/about-us Interactive AI Discovery Workflow: https://www.acrocommerce.com/interactive-ai-powered-discovery-workflow Sitemap XML Sitemap: https://www.acrocommerce.com/sitemap.xml