3-Step digital assessment

For B2C retailers, building personalized and targeted user experiences is a strategic power-play to drive revenue growth. Companies need to leverage data from all channels to build comprehensive customer profiles to curate the individual shopping experience. The biggest challenge for companies is a lack of integrations between data channels and information being siloed and inaccessible.

Our team's digital architecture assessment gives you the physical assets to blueprint the optimal architecture for data connectivity and platform integrations. These assets set up your team to create and/or implement a development plan you can have confidence in.

Deliverables

• Stakeholder interviews

  • Expert guided conversations with the departments involved in the project to understand their current processes and requirements for new digital solutions.
  • Used to create the technical architecture diagrams below.

• Current technical architecture diagram

  • A diagram showing the platforms & technology within the digital ecosystem, how they currently interact, and their role in the operations & sales processes.
  • Used to highlight redundancies, data silos, and manual interactions.
  • Used to plan out which systems need to be integrated and which may be replaced.

• Desired technical architecture diagram

  • A diagram of the optimal technical architecture your company needs to connect the critical data points.
  • Includes potential integrations and areas that can improve data flow for all departments and stakeholders.
  • Identifies where automation is possible. It can also indicate areas where the investment may not be worth the effort of automation.
  • Used as a key asset in ensuring all sides of the project understand what is needed from a technology standpoint.