Why Your Marketing Team Should Embrace a Decoupled CMS

Jeff Clark, Director of Marketing at Acro, outlines the benefits of a decoupled content management system for marketing departments. Learn why one could be the key to improving your content marketing strategies and increasing your output without extra hands.

To begin, let's define a CMS or Content Management System — it is a platform that allows a user to create, edit and publish content. If you are a marketing director or are in charge of your company’s website, then you are well aware of how hard it can be to get the internal resources that are necessary to be constantly making changes and updates, or you are concerned that any change will result in something else going wrong. 

That does not need to be the case; implementing a decoupled CMS has many advantages not only to an organization but specifically to a marketing department and the team or individual maintaining your website(s).

What is a decoupled CMS?

A more technical person would give you a much more technical answer, but from a marketer's perspective, let’s simply say that a decoupled CMS separates (decouples) the backend functionality (where the data/content lives) from the front end (where you see the content). 

From a marketing perspective, having a decoupled CMS has many advantages; let’s look at five.

Five advantages of a decoupled CMS

1. Less reliability for developers — as mentioned above, development resources are always at a premium, so being able to do more without a developer is a huge advantage to marketing teams.  
2. Speed — when talking about speed, improvement comes in multiple ways. First, it is easier to edit and update content. Next, page load speeds will typically be faster, improving user experience and benefiting Search Engine Optimization.
3. Compatibility — having a decoupled CMS makes publishing content across multiple platforms such as websites, mobile and apps easier and quicker.
4. Integrations — 3rd-party technologies are much easier to integrate and use for marketing-related activities.
5. Growth — as all marketers know, developers create new technology constantly, and having a decoupled CMS will allow marketers to adapt to new technologies in the future quickly.

After highlighting the general advantages of a decoupled CMS, a study conducted by Forrester Consulting is worth noting. This study offers concrete evidence supporting the move towards decoupling your CMS. Surveying 429 professionals across marketing, IT, and product sectors, they unveiled the tangible benefits of a finely optimized CMS. The advantages are clear and numerous, from better content strategy measurements to more aligned content workflows and improved organizational value.

Getting more done without extra resources

The landscape of digital marketing continually presents challenges that require innovative solutions. Marketers and marketing teams are always looking for growth, and often, they must navigate these waters with limited resources. In this context, a decoupled CMS emerges as a beacon of hope for productivity. 

A decoupled CMS offers streamlined operations and flexibility, allowing professionals to do more with less, positioning them at the forefront of efficient content management and strategy execution. Implementing a decoupled CMS will enable marketers to achieve more growth by allowing them to do it efficiently. 

Find out how decoupled architecture unlocks flexibility and scalability.
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