DIGITAL TRANSFORMATION

Gesso & Storyblok: Overcoming B2B Ecommerce Content Hurdles

B2B manufacturers are grappling with a crucial challenge: staying ahead in a fast-changing digital marketplace. Overcoming outdated platforms and inflexible systems isn't just a necessity; it’s a race against time. This article explores how businesses transform their digital strategies and embrace innovative solutions to thrive in the competitive B2B ecommerce arena.

---

In the B2B ecommerce world, manufacturers need help embracing digital transformation. Let's look at a hypothetical case study of a B2B enterprise organization facing a very common digital commerce challenge.

The Inability to Unite Content & Commerce

A particular manufacturer, let's call them Ryobe and Dekka, leading construction tool manufacturers, confronted challenges in revenue generation due to their platform's inability to accommodate important features like personalized product catalogs and dynamic pricing strategies, essential for engaging B2B buyers effectively.

Commerce Platform Content Limitations Hindering Growth

During a consultation with management, they highlighted the platform's inability to implement changes and update product catalogs swiftly. These inefficiencies resulted in significant delays and missed business opportunities. 

Additionally, the inflexibility of ERP systems created bottlenecks, hindering the pace of digital evolution and complicating the integration of innovative tools. These challenges presented formidable obstacles in adapting to the rapidly changing digital landscape.

In a candid conversation between Ryobe and Dekka's Head of Sales, Jeremy (let’s call him that), and our in-house trusted B2B ecommerce advisor, Greg, the struggles with their current platform were laid bare. 

Jeremy expressed their concern, "We are aware that buyer engagement is crucial, but our ecommerce platform falls short. Personalized catalogs and adaptable pricing strategies are important for us, but our platform struggles to implement these changes quickly." 

Greg, acknowledging their plight, delved deeper, "When you mention 'struggling to implement changes quickly,' could you provide a recent example? What specific challenges are hindering your team's agility?"

Jeremy detailed, "The process of updating product catalogs and adjusting pricing tiers takes so much time that by the time changes are finally made, we've lost out on potential business opportunities." 

This delay had tangible consequences, as Jeremy lamented further, "Clients expect personalized information promptly. Without quick updates, we lose their interest and, sometimes, their business to competitors who respond faster."

Amidst these conversations, it became clear that Ryobe and Dekka needed a solution that offered speed, flexibility, scalability, and personalization.

Enter Gesso and Storyblok

The obvious question was what solution(s) would deliver on the above and solve the issues uncovered. 

Gesso is a perfect option that faces the challenges head-on! Its decoupled architecture fosters unparalleled flexibility and scalability, enabling seamless interaction between components. This allows marketing teams to independently create and manage personalized product catalogs, swiftly incorporating tailored information to meet evolving buyer preferences. Additionally, its intuitive design system expedites front-end development, ensuring consistency and easy adaptation.

Traditional ERPs often present challenges in swiftly integrating innovations and adapting to rapidly changing digital landscapes. Gesso addresses these issues by again decoupling components, thereby streamlining the integration of new tools and functionalities without disturbing the entire system. This agility allows for rapid updates, quick implementation of changes, and incorporation of new technologies without disrupting the core ERP functionalities, ensuring operational continuity while evolving digitally.

Collaboratively, Storyblok's headless CMS architecture separates content management from the presentation layer, allowing for rapid content creation and modification. Its flexible content schema enables the creation of personalized product catalogs while also facilitating the implementation of dynamic pricing strategies. 

Content editors can easily modify content within Storyblok's intuitive editor, ensuring updated, personalized information for B2B buyers. In essence, Storyblok empowers businesses to swiftly create personalized content and implement dynamic pricing strategies, fostering effective engagement with B2B buyers in the ever-evolving digital landscape.

The Right Tools Mean More Sales

Both solutions, Gesso and Storyblok, are well-suited to the personalization and implementation pains Ryobe and Dekka face. The company implemented both recommendations and was able to thrive!

Generally, for B2B manufacturing companies venturing into ecommerce, tools like Gesso and Storyblok present unparalleled advantages. Their combined ability to accelerate technical enhancements, enable content flexibility, and drive revenue growth through personalized engagements highlights their pivotal role in this digital shift.

Conclusively, as Peter Drucker aptly stated, "The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself." Ryobe and Dekka's journey exemplifies the need for a customer-centric approach in leveraging technology to reshape B2B ecommerce strategies for manufacturers.

Ready to improve your business with personalization and better content management?

Reach out to our team using the form below, and let’s help you build an online experience to give you a competitive edge.