Digital transformation is vital for membership organizations.

Your community. Connected online.
Online memberships and member services organizations have complex histories; architect the experience of your community on the web without compromise.

Mature membership organizations need to maintain the same sense of community online and offline; offline courses, payments, and other collateral is no longer an option. Facilitating these actions through digital commerce platforms is a must-have for growing traditional membership organizations in the new normal of social distancing and digital-first interactions.

Successfully bringing membership groups online needs a deep understanding of your members, business model, and sound knowledge of which delicate practices must remain the same. 

The right digital experience offers you and your members the tools to allow for complex subscription payments online, regional variations, building digital courses and schools, and connecting systems and members globally. Your online assets become an extension of your team and community to allow your organization to transform digitally.

Membership organizations of the future

The sure way to make sure your organization’s legacy transitions into the future is by using technology. While membership organizations were typically born from a group of like-minded individuals coming together in person to share resources and make a change as a whole, we must consider that this experience is now held largely online and will continue to do so.

Members of your community choose to do their research online, purchase online subscriptions, and access digital courses and resources. Your members donate and communicate digitally. 

With an integrated approach, your digital assets can deliver memberships and subscription models (for-profit or not-for-profit) custom-built for your group, honouring the nuances of the relationship with your supporters. 

Online donations, subscriptions, and annual membership fees can be processed online, automating manual payments and increasing efficiency. Tax receipt generation, accessible programs and community building. Built-in accessibility and highly personalized content will boost membership growth, connect your community and build relationships. Through interactive content, targeted resources or online courses, the possibilities for new revenue streams become limitless. Reach new markets and expand your reach with scalability and flexibility. The future of membership services in a digital landscape can be this inclusive and intuitive.

Collaboration, not competition.

Digital transformation for membership organizations is about connecting industry-leading companies to share governance and tools to increase learning through online certification programs or workshops. Centralized manuals, spec sheets, PDFs, and courses can now all live in one place for multiple companies within a membership as a content repository.

Conventions, expos, workshops, social events, auctions, speaking events and other in-person ceremonies took a major hit with the pandemic. Many organizations, especially member-based associations, lost out on connecting to collaborate or generate revenue. In the digital landscape, we see the leaders hold these events online. It is now possible to handle event sign-ups, ticket sales, booth allocations and more event-specific tasks through a digital platform. Subscription commerce for member organizations is also turning out to be an effective revenue generator.

For member service associations, for-profit and not-for-profit, the power of digital transformation is the ease of sharing. You can use the power of the membership organization to build the digital infrastructure once and use it as many times as you need. This way, you are pooling resources to benefit the good of the entire membership.