ECOMMERCE SOLUTIONS FOR MANUFACTURERS

How Ecommerce is Changing B2B Manufacturing

"In an industry rapidly transitioning to digital, 50% of manufacturing professionals now identify ecommerce as their primary focus for digital transformation." - Main Areas of Digital Transformation Among Manufacturers 2023, Statista

The manufacturing sector is at a pivotal turning point. The shift to digital B2B sales is reshaping business strategies, changing how manufacturers connect with the market, and facilitating growth. Ecommerce has become an essential tool in this change, expanding market access, making processes more efficient, and improving service experiences.

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Ecommerce: Driving Manufacturing Growth

Statista's "Manufacturing E-commerce - Statistics & Facts” reveals that 50% of industry professionals are gearing up for significant digital investments. These efforts aim to upgrade ecommerce platforms, digitalize services, and enhance customer portals, driven by the need to align with evolving customer expectations, improve operational efficiency, and explore the vast potential of global markets.

E-Procurement Transformation

For major manufacturing groups, integrating digital procurement platforms with enterprise resource planning (ERP) software is significantly changing purchase processes. According to Statista, 60%of manufacturing companies intend to adopt online procurement solutions to modernize operations and cut costs. This move towards automated procurement processes not only increases efficiency but also makes buying more transparent and streamlined for everyone involved.

Manufacturing System Integration Challenges

The journey to digital isn't without its hurdles. Manufacturing companies often grapple with integrating ecommerce platforms into their existing ERP, Customer Relationship Management (CRM), and Inventory Management Systems—a task made tougher by the inflexibility of older systems. 

Common integration problems manufacturers face 

• Critical data lives in each system, but the systems can’t communicate with each other
• Updating information in one system leads to manual swivel chair processes in others
• Every stock, product information or content update requires human intervention, increasing the chance of error

Ignoring how different systems and architectures interact can lead to disastrous integration efforts, especially with common platforms like Microsoft, Oracle, Netsuite, Salesforce, and SAP that may not always align, as highlighted in the article ERP Integrations Bring Systems Together and Remove Data Silos by BigCommerce.

So, how do B2B Manufacturers overcome these challenges? Introducing Gesso, our development framework for transitioning from traditional face-to-face sales to digital ones. 

Gesso removes complexities and platform constraints, ensuring a seamless connection between critical systems. This boosts operational efficiency and helps build a better online customer experience, setting the stage for a successful digital transition.

Supporting Modern and Legacy Systems

We specialize in the integration of both modern and legacy systems to support business growth and operational efficiency. Our custom integration solutions are designed to address the specific needs of businesses, removing limitations imposed by outdated systems. Our expertise in API integrations and web services enables secure data exchange and enhances business intelligence. Our approach allows teams to manage updates in products, marketing, and content independently, and our partnerships with leaders like BigCommerce, Acumatica, Storyblok, and Shopify provide robust support for ERP, CMS, and ecommerce, simplifying processes across various business functions.

Digital Solutions: Success Stories

Success stories like our BlueJeans by Verizon case study demonstrate the transformational power of our solutions.

• Implemented B2B ecommerce
• Created a self-serve client portal 
• Automated sales and fulfillment 
• Streamlined operations

Similarly, Accurate Industries boosted its operational efficiency and business processes by integrating its ERP with its ecommerce platform, highlighting how seamless integration can streamline product updates, customer data synchronization, and order fulfillment.

Leading Digital Commerce into the Future

As the B2B manufacturing sector navigates towards ecommerce, embracing this digital shift is key to evolving their operations and growth strategies. Acro Commerce, with over twenty-five years of experience, specializes in streamlining this transition for manufacturers. Our focus is on reducing complexity, time-to-market, and costs, ensuring a seamless move to digital sales. With a commitment to transforming traditional sales into digital experiences, we equip businesses to meet the future of commerce head-on, enhancing their digital presence and operational efficiency in competitive markets.

Custom Ecommerce Development

Our Development Services are designed to meet the unique needs of your brand, focusing on creating integrated ecommerce solutions that align with your business operations and customer service goals. 
If your business is ready to embark on a digital transformation, please use the form below to contact us.