B2B Digital Evolution | Acro Commerce
Jeff Schaffner

Author

Jeff Schaffner

, Acro Commerce Alumni

Posted in Digital Transformation

December 13, 2023

PART TWO

Embracing Digital Transformation in B2B

In the second chapter of this series, Jeff Schaffner, Business Development Team Lead at Acro Commerce, guides us through the tangible aspects of digital transformation in the B2B sector. Revolutionize your business with his six steps to integrating new technologies seamlessly, enhancing your team's capabilities and driving sustainable growth.


In this second installment of our digital transformation for B2B series, we will dive deeper into how Acro Commerce can be your navigator and partner in this transformative journey. 

Six Steps to Embracing Digital Transformation Effectively

Understanding the 'How' of Digital Transformation

Acknowledging the need for digital transformation is just the beginning. The real question is: How do you effectively implement it? You might have an internal development team keeping your operations afloat, but are they equipped to handle a project that could span months or even years? This is where the expertise of an agency like Acro Commerce becomes crucial.

“70% of organizations either have a digital transformation strategy or are currently working on one.” - Zippia

Starting the Technical Journey with Acro Commerce

Our approach is hands-on and collaborative. We start by engaging in in-depth conversations with your stakeholders. Every department, from sales to fulfillment to customer support, faces unique challenges in the digital transformation process. Our goal is to understand these challenges thoroughly and identify opportunities for technological enhancements and workflow improvements.

“87% of business leaders believe that digital transformation will disrupt their industry.” - Zippia

Empowering Your Team

At Acro Commerce, we believe in empowering your team with the right tools, not replacing them. We focus on finding solutions that assist your sales team, enhance customer interactions, and boost operational efficiency. This collaborative approach ensures that the digital solutions we propose are perfectly aligned with your business objectives.

“Companies with digital-first strategies are 64% more likely to achieve their business goals than their competitors.” - Zippia

Practical Steps and Deliverables

Our process involves conducting detailed interviews and leveraging our extensive B2B experience to provide actionable concepts and technical documentation. This includes presenting digital roadmaps, clickable designs for UX flow, and research documents on technical approaches. These deliverables and a clear budget and timeline provide a comprehensive picture for informed decision-making.

Understanding the Development Plan

It is essential to know the development plan, the technologies involved, and how they integrate with your existing systems. This understanding is vital to ensure you're partnering with the right organization for your digital transformation journey.

“The success rate of digital transformation is below 30%.” - Zippia

Phasing in Digital Changes

Digital transformation is a significant shift and often requires a phased approach. We help identify 'quick wins' to ease your team and customers into the new digital experience. For example, moving training programs online can be an initial step that introduces your customers to digital interactions in a manageable way.

B2B Digital Transformation Professionals

Whether your company has definitive plans for embarking on a big development project or is in the opening phase of research, talking with an agency that specializes in digital transformation and process improvement just makes sense.

Interested in how Acro Commerce can assist with your digital transformation? Want to see examples of our work and discuss a strategy? Reach out today. We're here to ensure your transition is as smooth and effective as possible.


Based on the insights from our comprehensive whitepaper, "B2B Is More Than Ecommerce — It’s the Entire Customer Experience," we offer a free, no-obligation consultation to:

Identify Key Opportunities

Pinpoint untapped potential and areas for strategic improvement.

Address Specific Challenges

Discuss your unique obstacles and explore tailored solutions.

Develop a Strategic Roadmap

Gain clarity on actionable steps to drive growth and efficiency.

Leverage Data-Driven Insights

Understand how to utilize data to make informed decisions and optimize your business.