EMPOWER YOUR TEAM

Elevated Marketing Strategies with Drupal

Imagine a world where your marketing team can swiftly manage your website’s backend, optimize content, and craft tailored user experiences – all without depending on developers. Enter Drupal, the game-changing CMS for modern marketing. If you're ready to transform your marketing strategy, save on costs, and gain a definitive edge, read on.

As customer preferences and behaviours shift online, we cannot overstate the importance of a responsive, agile, and efficient content management system (CMS). Drupal, one of the world’s best open-source content management systems, empowers marketing teams to manage website backends, optimize content, and make timely updates without the constant need for developers. This article explores why Drupal stands out as a business's prime choice.

“Drupal is the platform many government agencies in the United States, London, France, and more use to communicate with citizens. It’s the framework media companies like BBC, NBC, and MTV UK rely on to inform and entertain the world. It’s part of how organizations like Amnesty International and the University of Oxford work to make the world a better place.” - drupal.org

Why Drupal is Your Marketer's Secret Weapon

Streamlined Backend Management

With its straightforward content authoring tools, Drupal provides an exceptional editorial experience, enabling teams to succeed without needing advanced coding skills.

Customizable Content

Drupal's adaptable CMS lets users define unique content types and fields, allowing for tailored content strategies.

Mobile Optimized Design

Given the surge in mobile users, Drupal ensures optimal site functionality across all screen sizes.

SEO and Analytics Capabilities

Drupal equips marketers with powerful modules tailored for both SEO enhancement and analytics:

• Pathauto — Generates SEO-friendly URLs for a cleaner website structure.
• Global Redirect — Prioritizes clean URLs, eliminating potential duplicate content issues.
• Metatag — Offers structured metadata to amplify a site's visibility in search engine results.
• XML Sitemap — Streamlines search engine indexing by adhering to industry standards.
• Google Analytics Integration — Easily link Drupal with Google Analytics. This enables in-depth tracking of user behaviour, site traffic, event tracking, content analysis, and much more, providing insights invaluable for monitoring SEO outcomes and website performance.

Personalized User Experience

Drupal supports content personalization and audience segmentation, which can boost engagement and conversion rates. Furthermore, its multilingual functionality allows businesses to deliver global experiences in any language, catering to a diverse audience. 

Benefits to Your Organization

Security

With an industry-leading security team, Drupal ensures that brand and data remain protected, allowing businesses to operate with peace of mind. 

Cost Effectiveness

Beyond the savings from reduced developer reliance, Drupal offers another financial advantage: no licensing fees. Its open-source nature ensures businesses can reduce overhead costs significantly.

Swift Time-to-Market

Drupal ensures quick site modifications for agile marketing campaigns.

Consistent Branding

Branding is pivotal in the digital world. Drupal empowers marketers to maintain brand consistency across the website, ensuring your website’s messaging and visuals consistently align with the company's identity.

Competitive Edge

Staying ahead in the digital landscape is challenging. Drupal's user-friendly features allow you to respond swiftly to market trends, gaining a competitive advantage.

Enhanced Productivity

With control over the backend, your marketing team can operate more efficiently, focusing on strategic tasks that drive better results and contribute to business growth.

Open-Source Advantage

As an open-source software, Drupal is free from licensing fees. No licensing fee makes it cost-effective for businesses and helps to nurture a thriving community. Developers and users from around the globe collaborate on Drupal, continuously refining and enhancing its features. This community-driven approach ensures that Drupal remains cutting-edge and adapts to the dynamic needs of the digital marketing world. 

More Than Just a CMS

In our rapidly evolving digital landscape, Drupal is not just another CMS; it's an essential partner for marketers. Its blend of a user-focused interface and versatile customization possibilities sets the stage for businesses to elevate their online endeavours. Harness its myriad potentials to turbocharge your digital strategy.

Visit our Drupal & Drupal Commerce page to learn more.

Or, contact one of our Drupal experts using the form below.