Common Language is Critical for Communication

When I came to Acro Commerce many moons ago, I came equipped with a healthy technical vocabulary thanks to half a decade in IT in my early adulthood. As a marketer, most of these terms hadn’t been in my repertoire for what felt like millennia, and luckily, I found myself getting into stride quicker than I might have if I didn’t have a tech background.

That’s why, when I think about the clients we serve (or prospective clients we hope to serve) at Acro, I understand entirely why ecommerce development for B2B manufacturers can seem so technical and overwhelming that letting your IT teams handle everything just seems better. Let the people who understand all this jargon and slang handle it, right?

Unfortunately, once our clients get on board with our project teams and get into the nitty-gritty of a project, we find ourselves running into a language barrier. We speak as if all of this stuff is second nature to us (it is) and should be to you (it isn’t).

To help bridge that gap, I have started a glossary of sorts in multiple parts. This first article should act as a primer for anyone who doesn’t spend their day as the content manager, project manager, UX designer or developer of an ecommerce development agency.

I sincerely hope it helps smooth communications for you, your team and your Acro experts during the development process.