Commerce Talk

Personalization: How to Wow Your Online Customers

Greg explains why personalization matters in ecommerce. Not only is it the personal sales assistant that every website user wants, but it can help boost your online sales.

In today’s market, the standard is the ability to suggest related products and display targeted messaging and previously purchased items. Implementing those experiences for online users is only a tiny part of what personalization can do for a website. Greg talks us through the benefits of personalization and why every business should embrace it to enhance the shopping experience.

Transcript

Hey there, it's Greg from Acro Commerce, and today we're talking about personalization.

So what is it? Well, personalization is all about making your customers feel special and valued. 

I'd like to start with a simple example: imagine you're a B2B company, and when your clients log in, they see a personalized catalogue that's tailored to their specific needs. Perhaps they have specific products that are related to previous purchases they made, or you have a tiered pricing structure, and they're presented with their pricing across your entire website. It's like having a virtual sales assistant who knows your customers inside and out. 

But why does that matter? Well, 55% of online retailers are leaving golden opportunities on the table by not fully embracing personalization and personalization. It isn't just about products either. It's about enhancing the entire shopping experience: predicting shipping costs upfront, reducing abandoned carts and guiding your customers with personalized suggestions for your products.

Now imagine this: 74% of customers feel frustrated when a website doesn't cater to their specific needs. That's a lot of potential buyers feeling unsatisfied, and from a solution perspective, integrations are the real game changer here. 

For example, if you have an online store and an ERP system, you're in a great position. If those two are integrated, you're in an even better position you can get deep insights from your ERP for buying behaviours, really elevating your personalization efforts. 

So what's the bottom line? Well, personalization is not a nice to have. It's a must-have! Your customers demand a seamless, tailored - dare I say Amazon-like - experience.  I recommend embracing it, getting creative, and watching your customer satisfaction and sales soar.

Do you have a personalization success story? Feel free to share it in the comments!

Thanks for tuning in, and I'll catch you in the next episode.

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