Commerce Talk

Innovation and Optimization Through Digital Transformation

In this quick clip, Jared Seitz espouses the most exciting part of digital transformation: innovating your business.

Digital transformation is about more than adding new applications to your company’s tech stack. It is about taking the time to examine how you can improve processes and optimize systems. Jared tells you what to look for first in under 60 seconds.

Transcript

Hey, it's Jared from Acro, and on today's episode of Commerce Talk, I want to talk about digital transformation. 

It’s a buzzword, I think we all can admit, has lost a little meaning along the way. I think it's because we tend to put the shopping cart before the horse sometimes, no lame dad joke intended. 

The big goal behind it (digital transformation) is often generating more leads or driving more sales, and that leaves out what I think is the most exciting part. I'm talking about Innovation! 

For some, this might be changing the way you take orders or how an end user configures your one-of-a-kind antennas or whatever it is you sell. Or,  maybe you have a time-consuming customer service process that customers could actually be self-serving online, freeing up staff to work on other things.

If you're about to embark on this journey, I'd like to encourage you to focus on identifying your most important processes and workflows, the ones that, deep down, you know could be automated, improved or reimagined. After all, the key is not just to sell more products online but to optimize your entire business for a brighter and more efficient future.

Until next time, this is Jared from Acro Commerce.