Eric Fullerton, Senior Product Marketing Manager at Acquia, also wrote a great piece on Acquia’s position in the market and why personalization is important. Check out his blog here.

What does this mean for digital commerce companies?

By leveraging open source technology for commerce (Drupal) and tools designed with it in mind (Acquia Lift), you can:

Unleash the creative beast

Create personalized shopping experiences for your customers based on demographics, geography, the time of year, or any other persona outlines you can think of. This leads to a fantastic buying experience and more return customers.

Connect all the dots

Integrate with the newest technology, whether that’s a CRM, CMS, martech, or a legacy system that you can’t live without (even if it’s archaic and has strict requirements that must be met).

Rule them all

Consolidate management of content and commerce data for seamless workflows and customer experiences.

Move at supersonic speed

Own your own code and update your product roadmap as needed. No more waiting on monolithic SaaS road-maps that may not apply to your business.

Host anywhere

Host your website wherever you want. Don’t get vendor-locked by your ecommerce platform.

Scale for performance

Open source kept running during the iPhone 6s pre-order when even Apple’s website went down. See the case study here.

Digital commerce tools and strategies

Acro Commerce is a digital commerce consultation and development company that leverages open source to give our clients the tools and strategies to create a personalized customer journey that suits their unique brand and product. Since Acquia Lift is built with Drupal (the open source CMS - read more about it in Mike Hubbard’s Drupal vs. WordPress blog here) in mind, it brings the power of Acquia’s digital transformation initiative to the thriving open source ecommerce community.

Tools like Lift help online retailers craft their ideal customer experience. Does personalization suit your business? Is your business ready to start using Lift right now? We can help you answer these questions and more. Book a no-obligation call today.

^{1 - Source: Gartner, "Harness the Core Capabilities of Digital Commerce Platform," 4 September 2019, Mike Lowndes, Christina Klock.}