INDUSTRY INSIGHTS

Benefits of a Design System

Jeff Schaffner, Business Development Team Lead at Acro Commerce, shines a light on design systems and why manufacturing companies should be looking to incorporate one into their digital space ASAP.

Definition of a design system

A design system is a collection of reusable components, guidelines, and best practices that ensure consistency and efficiency in product design. It serves as a foundation for creating cohesive and visually appealing experiences. Now, look at the top benefits a design system brings to the manufacturing industry.

Benefits of implementing a design system

Benefit for manufacturers: Brand consistency

Firstly, a design system promotes brand consistency. Maintaining a solid and recognizable brand is essential in a highly competitive market. Manufacturers can use a design system to ensure that colours, spacing, font sizes and assets align with the company's identity. This consistency enhances brand recognition and builds customer trust.

Benefit for manufacturers: Improved collaboration & communication

Secondly, a design system improves collaboration and communication. In a manufacturing setting, multiple teams, such as design, engineering, and marketing, must work together seamlessly. A design system provides a common language and guidelines, enabling teams to collaborate more efficiently. It eliminates misunderstandings, reduces rework, and streamlines the entire product development process.

Benefit for manufacturers: Faster time-to-market

Thirdly, a design system accelerates time-to-market. A digital design system can significantly speed up online changes in an industry where speed is a competitive advantage. With a library of pre-approved components and templates, administration can quickly create new product pages and content, reducing the time spent on repetitive tasks. This efficiency allows manufacturers to stay consistent while self-managing to the market faster, thus, staying ahead of the competition.

Benefit for manufacturers: Improved user experience

Fourthly, a design system enhances user experience. A well-designed system ensures consistent user experiences, making it easier for customers to understand and order products. Manufacturers can improve customer satisfaction by reducing online complexity by providing intuitive UX and UI designs, leading to repeat business and positive word-of-mouth.

Benefit for manufacturers: Scalability

Lastly, a design system promotes scalability. As manufacturing companies grow, it becomes challenging to maintain consistency across websites, apps, teams, and even countries. A scalable design system allows manufacturers to expand their offerings while maintaining a unified brand image. It ensures that new changes align with existing content, reducing the time and effort required for iterations.

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