The Power of Partnerships in Scaling Success

Acumatica Summit 2025: Shining a Light on Partnerships

With a successful event in Las Vegas this year in the books, a clear message was sent at the Acumatica Summit: Growth happens when businesses work together.

Through keynote addresses, breakout sessions, and after-event social activities, the entire event emphasized the integral role of partnerships, community, and scaling beyond traditional structures.

Acumatica has developed a partnership approach centred on Value-added Resellers (VARs), with a growing focus on Independent Software Vendors (ISVs) and Digital Agencies (DAs).

The most important part of this plan is partnering with digital agencies to improve collaboration for our mutual success. This goal is to bring VARs, DAs, and ISVs together in powerhouse combinations, improving systems and outcomes for all our shared clients.

Acumatica: The "Base Lego Plate" for Modular ERP Solutions

Acumatica is positioned to be the best enterprise resource management system (ERP) in mid-market and enterprise because it is the best cloud-composable ERP. Throughout the event, and even afterwards, I heard Acumatica referred to as the “base plate of the Lego build.” By taking a modular approach, Acumatica has created an ecosystem where VARs, agencies, and tech partners can all play their role in providing a tailored solution to manufacturers with specific requirements. If all parties are not working together, you would run into limitations with the platform(s), but also: 

• Disjointed communication
• Lack of long-term strategy
• Limits to scalability
• Misunderstandings around technology or platform strengths & weaknesses
• Longer time to value
• Reduced ROI

Partnerships Drive Success: Collaboration Leads to Bigger Deals & Happier Customers

Acro Commerce is a DA specializing in complex system integration. Acumatica's focus on partnerships is a key factor in gaining a slice of the pie and, more importantly, expanding it for everyone in the Acumatica Alliance.

Our partner network, including Acumatica, embraces collaboration and has a playbook that expands the customer’s knowledge base. Check out our VAR + Agency = $ workbook to see it in action.

This pre-built planning and strategy tool helps identify and remove the limitations manufacturers might face on the platform. Paired with Acumatica’s open application programming interface (API) framework, leveraging partner expertise and platforms can turn a closed system into a blue-sky scenario for those clients.

That means more significant deals and higher customer retention and satisfaction for VARs, ISVs, DAs, and Acumatica.

An example leveraging all three prongs of the partner network (ISV, DA, VAR) is the headless B2B approach seen from our ecommerce partners, Shopify and BigCommerce. For customers just getting started, the existing connectors can take orders, show inventory and create customer pages, which is a fantastic place to start.

But as companies grow and face unique and complex challenges such as invoices, quotes, individualized stock, or configure/price/quote tools (CPQ), the ability to build out the capabilities of these connectors together with a digital agency to expand the functionality of both platforms is what will close those larger deals and prevent client churn as they seek out more robust solutions.

Fostering Collaboration for Scalable Customer Solutions

Throughout the last couple of years, the team at Acumatica has done a great job building out the Alliance Program by bringing together ISVs, agencies, and VARs. The alliance allows everyone to focus on working together and scaling our solutions for our combined customers. Acro Commerce is committed to taking the lead in building these relationships.

To see our playbook for winning together, visit our partner page.